Introducing Alistair: AI-Powered Financial Coaching That Actually Works
The financial advice industry hasn't changed much in 40 years. You find an advisor, pay them a percentage of everything you've saved, and hope they answer the phone when you need them.
We thought that was broken. So we built something different.
Today we're launching Alistair: an AI-powered financial coaching platform designed to do what traditional advisors do — and a lot they don't — at a fraction of the cost.
What Alistair Does
Alistair is not a budgeting app. It's not a robo-advisor that puts you in a pre-baked ETF portfolio and calls it a day. Alistair is an AI financial coach you talk to — covering the same ground as a CFA, CPA, and estate attorney combined:
Investment Strategy. Ask about asset allocation, portfolio diversification, rebalancing considerations, and tax-loss harvesting. Get guidance grounded in your actual situation — without the sales pitch.
Tax Optimization. Discuss Roth conversion timing, tax-efficient withdrawal sequencing, capital gains management, and more. The kind of analysis you'd normally need a CPA for.
Retirement Planning. Explore withdrawal rate scenarios, Social Security timing, RMD strategies, and retirement income projections. Every conversation informed by your personal context.
Estate Planning. Understand wills, trusts, beneficiary designations, and wealth transfer strategies. Get answers to questions you don't know to ask.
Insurance Analysis. Evaluate life, disability, long-term care, and property coverage. Identify gaps before they become expensive problems.
Cash Flow & Budgeting. Talk through your income, expenses, and surplus — and get practical guidance on what to do with what's left over.
How It Works
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Start a conversation. No account linking. No Plaid. No connecting your bank. You describe your financial picture in plain English — like talking to a smart friend who happens to be a financial expert.
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Alistair remembers. As you chat, Alistair builds a persistent profile of your financial life — your goals, accounts, risk tolerance, tax situation, and more. No repetitive intake forms, no data entry. It just works in the background while you talk.
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Get answers grounded in your situation. Alistair cross-references what you've shared across investing, tax, retirement, insurance, and estate planning — spotting connections a human advisor would miss.
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Upload documents when you want. Got a PDF of your portfolio statement? A tax return? A benefits summary? Upload it and Alistair extracts the relevant details — then discusses what it found with you before saving anything.
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Everything stays private. Alistair never sells your data, never trains on your conversations, and never connects to your financial institutions. Your money stays where it is — you keep full control.
Why It's Different
| Traditional Advisor | Alistair | |
|---|---|---|
| Cost | 1%+ of assets per year | Flat subscription |
| Availability | Office hours, days to respond | 24/7, instant |
| Data entry | Endless intake forms | Conversational, natural |
| Scope | Investment management + referrals | Cross-domain financial coaching |
| Tax strategy | "Let me refer you to someone" | Discussed in context |
| Estate planning | Another referral | Discussed in context |
| Bias | Commission incentives, fund kickbacks | No commissions, no kickbacks |
| Minimums | $250K–$1M typical | None |
| Account linking | Required | None — your money stays yours |
What This Means
The traditional financial advice model works for one group of people: those with enough money to justify an advisor's time. Everyone else gets a diminished version of the service — if they get any service at all.
Alistair doesn't work that way. The AI engine costs the same to run whether it's analyzing $50,000 or $5 million. That means:
- You don't need to be wealthy to get sophisticated financial guidance
- You don't pay more as your wealth grows
- You don't get less attention because the advisor has bigger clients to serve
- You don't hand over access to your accounts or control of your money
What's Next
This is just the beginning. We're shipping improvements continuously — new microtools, deeper analysis capabilities, and features that make financial coaching feel less like a chore and more like a competitive advantage.
If you've ever felt like your financial advisor wasn't really earning their fee, or if you've been managing things yourself because "good advice is too expensive" — we built this for you.